Free Advertising Ideas For Online Business

In today's economy it is important for every small business to utilize as many free advertising services as they can get their hands on. These ideas should make the advertising process a little easier.

Host a Contest or Event

This will open up new avenues for free advertising. There are many websites out there dedicated to informing people about contests and events that its members might be interested in. Charge a small entry fee to cover the cost of the prizes and you will get traffic from a group of people who might not otherwise find you.

Local Free Advertising

Call up a local newspaper to do a human interest story or business story for your company. Also, submit your own articles to local papers and magazines for consideration. This method of free advertising works best for non-metropolitan areas but it never hurts to try. The worst thing a person can tell you is no!

Search Engine Optimization (SEO)

Learning SEO techniques is one of the best free advertising techniques. A few tips include using only a couple keyword terms per page, maintaining a .5% -5% keyword density rate, utilizing your meta tags and image tags, creating and submitting XML sitemaps, as well as using keywords in your URL.

Personal Touches

Adding personal touches to your business is a great way to get repeat clientele or a good way to close a sale. Send personalized emails, newsletters about not only your services but also your family or friends, insert gifts with every purchase or even jot a quick thank you note and mail it to tell your customer that they really matter to you.

Free Article Submission

Submitting SEO rich articles to article submission sites can be a great way to advertise your website or services. Do not, however, submit the same articles that are on your website. Search engines penalize duplicate content. Instead you should rewrite a few of your articles first.

Link Building

The more inbound, one-way links your website has the higher it will rank in search engines. These inbound links work best if the websites linking to you are relevant to your main focus. These links are the only ones that search giant Google recognizes. To build links you can post blogs or guest blog for someone, submit articles and press releases for syndication, email webmasters, post in forums and comment on blogs. Remember that these links are not only for the search engines, they can also drive legitimate traffic.

Free Classified Advertising

Submitting a well worded link into a free classified can return decent traffic. Describe your website in an intriguing way and curious people will click your link.

Social Networking

Websites like MySpace and Facebook can be great sites to advertise through. You can build a website just for your business and advertise directly to your "friends". My personal technique for acquiring friends involves seeking out groups with an interest in my topic and requesting friend adds from those members. If you only request 20 -40 friends a day you will not likely be marked as spam. The key to getting friends is to type up a seemingly personal message without any links;

"Hi, I noticed you are a chef. My website is running a recipe contest. You should check it out!"

I've found that notes like this in a friend request results in about 1 of every 3 people I approach adding me as a friend. Once your friend list is established you can blog, email or post announcements about your business.

Social Bookmarking

A new trend in online advertising involves social bookmarking sites like Digg and StumbleUpon. See www.AddThis.com for your own social bookmarking button. It is now (practically) mandatory for all websites to allow for social bookmarking. If you have viral content on your website it can really pay off.

Viral Videos

Diet coke and mentos, exploding bathtubs, and bikes playing Guitar hero videos made for close to nothing. If you have a video camera it is worth a shot to try to post a viral video on YouTube. Of course this is no easy task. It is impossible to tell what will become viral. Other video options involve posting information relevant to your site. You can make a simple slideshow with music and text with Microsoft MovieMaker. Place a link to your site on your videos and in your profile. Over time you should reap results.

Free Alternate Directory Submissions

There are many online directories aimed at specific interests. These directories look to help consumers find the best websites and information available. To find these directories simply search a relevant term and "directory".

Spruce Up Your House by Gardening!

It’s a good time to start thinking and planning ahead for your garden. A neat and tidy front yard can enhance a property, but a beautifully planned one can really make an ordinary house look special.

Some accessories that will make your yard look really good can be very inexpensive. Most of us are on a budget, especially these days when we never know how much it will cost to fill up our gas tank. Sometimes at this time of the year, you can find last year’s garden accessories discounted. Benches or garden lights may be listed for sale before the new stock comes in.

There are some basic rules which apply to every garden. Before you start you should try and afford a soil test. This is quite inexpensive and either your local nursery or the Internet will tell you how to go about it. You can also buy do-it-yourself kits. The second thing is to dig compost into your garden, and now (winter) is a good time.

If you are having a soil test carried out, you will know from the results if you should add any other nutrition to your soil. A soil test will mean you will not be buying the ‘wrong’ shrubs, plants etc for your soil type.

There is one last thing that you should monitor: how long and where the sun shines on different parts of your garden. Plants can thrive without direct sunlight, but only if you plant a type that likes the shade. This can still include many bright, colorful plants (i.e. impatiens), so you can still brighten up dull areas.

Once you decide to buy, you do not want to waste your money by having the plants or shrubs die on you. The soil test will curb some of these mistakes. The other thing to do is to look up, on the Internet or from a book, your particular growing zone. If you live in an area where, for instance, you come into the ‘Hardiness Zone’, it will enable you to pick the type of plant that has the best chance of surviving in your type of climate.

Always put short and stocky plants in front of taller ones. Remember to check the expected height to know this information – do not decide by the height at purchase time. Remember that short and stocky plants are generally tougher and more resilient, so choose more of these.

Try to resist buying plants in bloom at the time of purchase. The ones that still have to bloom will probably be stronger for the transplant process. If you have more shady areas than you wish, think about drastically trimming a tree to get more sunlight onto certain patches. Remember that some plants like a lot of water, so group these together to make the watering less laborious for you.

There are many small accessories that will really make your yard stand out. Obviously a strategically placed bench -or chairs and small table- under a tree will look welcoming and relaxing. A small bridge can really enhance a yard, and you can use it as a focal point for a few reeds or grasses to give the impression of water. Or if you feel daring you can try digging your own long shaped pond. Instructions on this are easy to find in books or on the ‘net.

For cheap plants (in fact free ones!) buy a can of ‘rooting powder’ and offer to swap cuttings with your neighbors. It is not recommended to sneak out at midnight with your scissors in hand!!

Vacations Are Possible When You Plan For It

With the spring and summer months right around the corner and summer break right on its heels, most people's thoughts turn towards vacation! My family is no different. In fact, we've been planning all of our vacation time for the past twelve months.

Our goal is to take three trips a year. Two short ones; maybe a weekend trip to another city in our state or a bordering state. And one nice, relaxing, long trip that we have to pack our bags and head for the airport for that lasts seven to ten indulgent days!

For example, about the time our son's April birthday rolls around, we plan a weekend trip somewhere in our state. His favorite is always San Antonio because he likes to visit the theme parks and gorgeous Riverwalk that they have there. Since we live in Dallas, it's less than a four hour drive; and it's usually the precursor to kicking off our year of getting away.

This year, the longer trip will be in the summertime, a week after school is out. We are planning a vacation to Florida to visit Walt Disney World. We will be gone for ten glorious days for fun in the sun.

And then, in October, my husband and I are planning a three to four day getaway to celebrate our anniversary in beautiful Mexico. And that will give us our three getaways for the year! It's as simple as that.

Now, we have not always been able to do this. Why? Because of poor planning on our part. But, that is no longer the case. We've wised up, and if you have not been getting away for a little rest and relaxation because of the same problem, here's how you can guarantee that that will not be the case next year … or the year after that – forever !

My husband, Muri, and I have created what we call a "Battery Recharge" account, or in regular terms, a travel account. All monies that go into it ensure that we'll be able to get away with our ten-year old son, Jordan, or for a romantic weekend on our own!

Have a family discussion and decide where each of you would like to go. Narrow it down, and vote on three locations. One that's far away and two that are within a reasonable driving distance.

Once you've done that, do your research. There are a number of online resources. Thanks to technology, finding attractions in the city of your destination is no more than a click away! You can build an itinerary of what your family will do, as well as get the costs of each show or attraction you'd like to attend.

Then, one-by-one, you begin to fund your "Batter Recharge" account until you have the money to do each trip! What's so great about the two short trips, most can be done for less than five hundred dollars. The key is not extravagance. It's just getting away with your family to bond and re-energize yourself.

You work hard, everyday. Take some time to enjoy the fruits of your labor with the ones you love and cherish. Your mental, physical and relational well-being will be all the better for it!

Happy vacationing!

Ways for University Students to Make Extra Money Online!

Today, college or university students have more opportunities to make money for themselves compared to their parents' generation. I know that some of these students even make so much money that they do not need to complete their studies!

Although students are bogged down with their studies in colleges or universities, they still have more time and energy comparable to working adults.

So instead of partying and wasting money, why not take the opportunity to make some money in your spare time? Sure you can take some part time jobs such as working in fast food restaurant, laundry services, petrol stations, and so on.

But These jobs does not pay you much income and you definitely can not choose your collections or your boss! Imagine working with unreasonable and super demanding boss. Frightening right?

So I suggest that you immediately go to the Internet to make some cash! There are numerous ways for students like you to make money. This is especially if you are young, energetic and full with ideas and creativity!

1. Writing Articles

Do not be surprised by the fact that many of the web owners actually do not write their own content for their sites. They mainly outsourced students to write for them. As young adults today, you have the capability of writing good articles due to your studies in colleges and universities.

Articles do not need to have 100% perfect grammar or with bombastic words and sentences. In fact, the more simple your articles, the better it is! The main thing is for readers to be able to read with ease. But do take note that your sentences do have to make sense and that there are no spelling errors!

If you can not create an article from scratch, you can offer to rewrite articles. They are also many request for this service. Be sure not to just copy and paste from others! (such as when you are submitting your assignments!)

Do explore and research on more content writing. A typical request will require you to write at least 10 different articles on the same subject matter.

In the beginning, you got to offer to write them at a lower price per article. This way, you might have the opportunity to work with them fulltime in the future! (Yes, without even seeing their faces!)

2. Website Design and Creation

If you are interested in computing and graphics designing, you are in luck. There are actually thousands of requests for this service each day. So if you possess some HTML skills, then you are indeed a hot commodity!

Just go to websites such as elance.com or scriptlance.com to register for an account and look for the many jobs posted. I am pretty sure you can find a few that suits you!

Simple websites creation and templates can bring you good money! Be professional in completing your tasks. Do not just submit the same kind of site theme over and over again. Your clients will definitely know to differentiate between a fantastic job and a poor, 'last minute' kind of work!

When you are just starting out, offer to do them at a lower price. After that you can request them to introduce some clients to you. By doing this, when you have graduated, you will have a stable income from your so call 'part time job'

3. Affiliate marketing

Affiliate marketing refers to the act of making a slice of a profit from referring people to buy from merchants. Basically you will get paid per referral or per sales.

If you refer information products or downloadable stuff such as ebooks, ecourses and audios, you can get up to 75% of the sale price. Just imagine if the product is USD97 and you get one sale per day. You will actually get more than USD2000! Pretty good income for a student!

You do not even need to have a website, product and do not have to worry about shipping and handling. All these are completed by the merchant. In affiliate marketing, you only put your energy into a single task. That is to be a middleman.

Just focus of referring the right person to the right seller and you will make money!

Apart from 3 ways above, there are numerous money making ideas online. Others include selling on eBay, advertising in your websites, creating softwares, completing paid surveys, selling domain names, flipping your websites, and others.

The point is that you have so much opportunity to make money online! Just select one idea and focus on it! Once you are good at it, then jumped to the next one!

The good news is that all the above ways have minimal risk. If you really can not do the above, you got nothing much to lose. However, if you really made it, you will definitely believe that making money from the Internet is the way to go!